Meatless Monday is an international campaign that encourages people to not eat meat on Mondays to improve their health and the health of the planet. Meatless Monday was founded in 2003 by marketing professionals; but the program follows the nutrition guidelines developed by the USDA. Meatless Monday is part of the Healthy Monday initiative. Healthy Monday encourages Americans to make healthier decisions at the start of every week.
Fat Freddy’s tries to stay up to date with today’s food trends; the one that stands out is “The Healthy Food Movement.” This is a broad term that relates to the increase of better eating in the United States. This takes place in a variety of forms: choosing more greens, eating locally grown foods, and changing one’s diet to satisfy adequate nutritional values (such as becoming vegan, reducing sugars and fats, etc). To better accommodate today’s population, we have created more vegetarian, vegan and gluten free options.
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During World War I, President Woodrow Wilson issued a proclamation calling for every Monday to be meatless and for one meatless meal to be observed every day, for a total of nine meatless meals each week. The United States Food Administration (USFA) urged families to reduce consumption of key staples to help the war effort and avoid rationing. Conserving food would support U.S. troops as well as feed populations in Europe where food production and distribution had been disrupted by war. To encourage voluntary rationing, the USFA created the slogan “Food Will Win the War” and coined the terms “Meatless Monday” and “Wheatless Wednesday” to remind Americans to reduce intake of those products.
Meatless Monday was restarted in 2003 as a public health awareness program. The campaign was endorsed by the Center for a Livable Future as well as over 20 public health schools. In April 2009, Meatless Monday launched an informational video noting the effects of meat consumption on climate change.
Meatless Monday is based in the United States, but meatless days (Monday in particular) are gaining popularity worldwide. Meat-free Mondays exist in the United Kingdom both as an advertising campaign for Goodlife Foods and as an environmental campaign. On June 15, 2009 Paul McCartney and his daughters Stella and Mary launched a Meat-free Monday campaign. In October 2009, Meatless Monday was launched in São Paulo with government support by the Brazilian Vegetarian Society. In December 2009, Meatless Mondays launched in Australia. On April 6, 2010, San Francisco became the first US city to officially declare Mondays to be “meat free”, calling it their Vegetarian Day. Several other countries have meat-free days as well, including Canada.
Call Fat Freddy’s Catering to plan your Meatless Monday Menu.